“Standards of Beauty in Cosmetic Clinics: A Cultural Anthropological Approach”
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Abstract
Beauty is a deeply rooted cultural value in all human societies across different eras and civilizations. It is a dynamic concept that cannot be confined to a fixed standard due to the diversity of its fields and the variations in its characteristics among individuals and communities. Beauty is not limited to physical appearance alone; it also encompasses spiritual and ethical qualities, making it a comprehensive value that goes beyond mere physical attributes. Women hold a prominent place in beauty standards, possessing distinct physical features that make them the focal point in this domain. Throughout history, women have sought to enhance and maintain their beauty, whether through traditional remedies or modern techniques those have permeated contemporary societies. With advancements in cosmetic medicine and skincare technologies, the concept of beauty has become more fluid, sparking debates between those who view it as a necessity in line with progress and those who see it as a deviation from natural aesthetics. Despite these differing perspectives, beauty remains an influential force in human life, reflecting culture, identity, and personal taste
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