Public relations and framing of the Russian-Ukrainian war via the Internet An analytical study of the account of the state of Ukraine on Twitter
Keywords:
Public Relations, Framing, The Russian, Ukrainian war, Internet, TwitterAbstract
This research aims to find out what frameworks Ukraine's public relations used to Frame its War With Russia, And its Twitter Account Was Chosen to Find Out These Frameworks, And This Research Belongs to Descriptive Studies, Where The Survey Method Was Employed to Answer The Problem of Research, Using a tool (Content Analysis), to Determine Which Frameworks Were Used, And The Content Analysis Form Included Several Categories, Including (Multimedia Presentation, Active Forces, Persuasive Grooming, Content Orientation, Balance of Viewpoints And Frameworks), Research has Produced a Number of Findings, The most Important of Which Are: The (Conflict) Framework is at The Forefront of The Frameworks Used, And Naturally a Framework Comes in. (Conflict) is in The First Place Because This Framework Distinguishes The Nature of The Event, Which is Essentially Based on The Conflict Between The Two Parties to The War, (Ukraine) is at The Forefront of The Most Prominent Active Forces in The Russian - Ukrainian War, And This is a Natural Consequence of the Fact That Ukraine is The Main Party in This War That Russia has Waged Against it, The (One - Party Viewpoint Presentation) Ranked First, And That it Lacked Balance in Presenting The Views of the Other Party or Parties, as Well as Depth in Presenting Public Relations Content
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