Social Cognitive Theory in Environmental Sustainability: A Study of Pro-Environmental Behavior in Social Context

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Noor Sabah Naeem

Abstract

This study has conducted to investigate pro-environmental behavior and the theory's relevance to social contexts from the standpoint of social cognition theory.  Social cognitive theory holds that a person's behavior, environment, and thinking all play equal roles in shaping their development. The problem is that social cognitive theory holds that a person's behavior, environment, and thinking all play equal roles in shaping their development but social context lacked developing person’s behavior.The findings showed that the perspective of social-cognitive theory, ecologically conscious behavior.  The triadic reciprocity model is used by social cognitive theory to explain human behavior.  A two-way relationship exists between the three components of this triadic model of causation: overt action, external environmental consequences, and cognitive and other personal characteristics like emotional moods and physical qualities.

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