Audience interactions with programs on television websites - an analytical study of the program "Nidaa Number One" on Afak Channel as a model

Abstract

The current study seeks to identify the audience’s interactions with programs on television websites—an analytical study of the Nidaa Number One program on the Afaq channel as a model. To achieve the objectives of the current research, the researcher followed the descriptive survey method through a sample of the audience following Aziz Nasser’s Facebook page. Relying on the questionnaire to collect the necessary data and information, and after verifying the validity and reliability of the questionnaire and applying it to the research sample, the study reached the following results: (63.3) of the study sample have been following the page for (less than a year), more than half of the sample (50.6) follow one of the page’s videos, and (81.3) use the page rarely. Interaction with Aziz Nasser’s page through viewing only came at the forefront of the interactive methods, followed by interaction through liking and then sharing on the Messenger application. The utilitarian motives represented by (learning about local, Arab, and international events), (Aziz Nasser’s page is more credible and characterized by speed in conveying events and topics), and (provides multimedia in presenting information) are among the main motives that prompted the public to follow the page. The reasons for Facebook activists resorting to the page were lack of documentation of the time of the event, live and direct interaction with the audience of followers, promoting the idea of ​​the citizen journalist, and expressing opinion freely regarding political, social, religious, and intellectual issues.