Allusion in Television Dialogue Discourse: A Semiotic Analysis of Symbolic Implication Mechanisms in the Program "Al-Tareeq" by Abbas Hamza

Abstract

   The present research offers a semiotic analysis of puns in the program "Al-Tareeq", presented by the late media personality Abbas Hamza, focusing on the methods of symbolic suggestion in television dialogue discourse. The research aims to uncover the mechanisms of employing puns as a rhetorical tool to convey implicit critical messages that transcend direct constraints, with an emphasis on the interpretive levels these methods enable. The research relies on the analysis of five selected episodes of the program using a descriptive-analytical approach. The research identified puns as a primary means of producing overlapping connotations that respond to cultural, social, and political realities. The results revealed that the program systematically uses puns to avoid direct confrontation with sensitive issues, using symbolic suggestion methods to enhance collective perception of the issues raised. The research highlights the role of language in interacting with constraints and recommends expanding semiotic analysis studies to understand the hidden dimensions of media dialogue discourse, with a focus on puns as a rich and effective expressive tool in the media field.