Conflict In Media Discourse: Multimodal Analysis of British and American Press Coverage of the Russia-Ukraine War
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Abstract
This study uses Multimodal Critical Discourse Analysis (MCDA) to examine how the Russia-Ukraine conflict is portrayed in British and American media, specifically focusing on the BBC and CNN. By analyzing both verbal and visual elements, the research aims to determine whether the coverage is impartial or biased. Drawing on theoretical frameworks from Wodak (2006), Kress and van Leeuwen (2006), Machin (2013), and Wong (2019), the study looks at how language, imagery, and design shape the narratives. Using both qualitative and quantitative methods, the study reveals how these elements interact to reflect ideological biases and power dynamics. The findings suggest that while both outlets strive for fairness, the BBC leans towards a more neutral, fact-based approach, relying on institutional reports and data, whereas CNN uses personal stories and emotional elements, slightly reducing its neutrality. This analysis underscores the significant role media plays in shaping public perception during conflicts and calls for balanced, objective reporting in such critical times.
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